The American Western Weekend is an annual, two-day rodeo and entertainment event in Arlington, Texas.
The weekend’s main event is The American Rodeo—for good reason. It’s been around since 2014 and is regarded as the richest single-day rodeo in the world.
The rodeo events range from reining, steer wrestling, and tie-down roping to bareback riding, barrel racing, and, of course, bull riding. The rodeo stars some of the most talented competitors from all around the country, who compete for a slice of the prize money, which often exceeds $1 million.
The other draw is the entertainment, especially prominent musical artists. Onstage Systems was honored to manage the production of this epic event, from audio and visual solutions to providing backline instruments and crowd management. We’ll delve into the services we provided below.
Recap: Featured Artists of The American Rodeo 2024
There’s always excitement around the event as the headlining acts are announced. The lineup features a diverse range of artists, from country and hip-hop to rock ‘n’ roll and blues. Fans gathered in Arlington’s Globe Life Field to catch the music.
Five-time “Entertainer of the Year” (Academy of Country Music Awards, Country Music Association) Luke Bryan and his band filled the stage and the arena with sound as he played some of his biggest hits, like “Country Girl,” “Sunrise, Sunburn, Sunset,” “Play It Again,” and “Buy Dirt”. Canadian singer-songwriter Alli Walker played songs from her new album, including the single “I Like Big Trucks.” The Pittsburgh-grown group Ghost Hounds got the crowd moving with their soulful ballads.
Country music legend Aaron Watson performed the national anthem and the rodeo’s half-time show. Hip-hop/pop megastar Post Malone took the stage after the rodeo’s final event. His electrifying performance left the crowd buzzing, capping off a night filled with diverse musical talents. The seamless transition between country and hip-hop/pop genres showcased music’s universal appeal, uniting fans from all walks of life.
Role of Onstage Systems at The American Western Weekend
We are a full-service event production company committed to crafting unforgettable events from even the most ambitious visions. We offer design, production management, audio, lighting, video, backline, rooftops, crowd control, and staging to ensure your event runs smoothly.
No event is without challenges, and Onstage Systems is always ready to troubleshoot and problem-solve—even at massive events headlined by big artists. Our team partnered with the team at The American Western Weekend to carefully plan the event’s audio and video system solutions, coordinating with artists and organizers. During setup, we managed logistics and addressed technical issues while testing all equipment. Even as the shows were running, our experienced team was on the ground so rodeo attendees and concert-goers had the best experience possible.
Audio solutions
Onstage Systems stands at the forefront of audio technology, boasting state-of-the-art sound systems that elevate any event to new heights. The recent American Western Weekend was no exception, as Onstage Systems showcased our skills by delivering top-notch sound quality and clarity throughout the festivities.
We built a powerful system using top-of-the-line PK Sound equipment. The star of the show was PK Sound Trinity Black speakers. A mix of Trinity Black and T10 arrays were pumping out high-fidelity sound throughout the weekend, including during Luke Bryan and Post Malone’s performances. The setup also included Trinity Black over 4 x T10 downfills per side, providing a balanced and rich sound. The system extends its reach with 12 x Trinity Black for outfills, ensuring consistent audio coverage across the venue. This was supported by 15 x T218 subwoofers flown on each side for low frequencies and 12 x T10 Delays (LCR) for an immersive and high-quality listening experience. PK’s multi-axis robotic controls helped steer the audio with high precision to overcome the challenging acoustics of an indoor stadium venue.
Onstage Systems prioritizes the importance of top-notch audio production to create memorable events. They provide a variety of cutting-edge sound technologies tailored to suit any occasion, whether it’s a grand outdoor arena or an intimate indoor setting. Their custom approach guarantees that every aspect of the audiovisual experience is finely tuned to elevate the event’s impact. With a blend of technical know-how and innovative solutions, we set the benchmark for excellence in live sound production, making them the preferred choice for event organizers aiming to deliver remarkable experiences.
Video solutions
At The American Western Weekend, Onstage Systems went beyond just sound production, incorporating captivating visual elements to enhance the overall experience. From dynamic LED screens to live feeds capturing every moment, our team ensured that every corner of the event was infused with excitement and spectacle. Hundreds of high resolution LED panels were deployed to create the visual experience for fans in the stadium.
Backline support
At The American Western Weekend, Onstage Systems provided comprehensive support for the artists’ technical needs backstage. We leveraged our extensive inventory of backline rentals to tailor solutions to each performer’s needs and to meet several artists’ technical riders.
With an 80,000-square-foot warehouse stocked with top-of-the-line equipment, we guarantee technical perfection and an “if you need it, we have it” approach.
Barricade services
At Onstage Systems, we prioritize safety and crowd management, especially at large events. With our extensive range of staging, rooftops, and crowd control barricades, we offer the most comprehensive selection in the Southern United States.
When you partner with us, our equipment transforms any landscape into a highly sought-after venue. From providing barricades for crowd safety to constructing stages and rooftops for performers, we are dedicated to making every event secure and memorable.
Your full-service partner in events
Onstage Systems was delighted to be a key player in making The American Western Weekend a resounding success. Our professional audio and visual support expertise elevated the event, leaving attendees with unforgettable experiences. Quality sound and visuals enhance live events and create an immersive atmosphere. Looking ahead, we are excited about future collaborations with event producers and will continue to bring innovative solutions and top-tier support to make every event a blast.