The Cattle Baron’s Ball is one of Dallas’ most well-attended fundraising events. Since 1974, the Cattle Baron's Ball has raised over $81 million for cancer research. For many years now, the one-night fundraiser benefiting the American Cancer Society has been hosted at Gilley’s Dallas.
The fundraiser contributes much of its success to the sponsors and partners that donate luxury raffle items such as vehicles from Volvo, Mercedes, Porsche and Range Rover, a Hawaiian Getaway, a $10K Debit Card, and a $10K Highland Park Shopping.
Onstage Systems has been a long-time supporter of the Cattle Baron’s Ball. For over 40 years we have provided this event with event management and av production services such as staging rentals, lighting, audio, live event production, and onsite technical assistance. Onstage organized the event logistics of the live auction by preparing lights, speakers, and microphones. Perhaps even more exciting than that, we were granted the opportunity to manage the full production and offer onsite technical assistance for this year’s headlining talent, Keith Urban.
Keith Urban and Travis Tritt helped raise funds with spectacular performances. However, they are only the latest in big names to have performed here. Throughout its history, many adored country music stars have supported the cause with entertainment, including Tammy Wynette, Johnny Cash, Crystal Gayle, Willie Nelson, George Strait, Waylon Jennings, Brooks & Dunn, Clint Black, Dwight Yoakam, Big & Rich, Toby Keith, Sugarland, Brad Paisley, Zac Brown Band, and many more.